Platform by Cynthia Johnson

Author:Cynthia Johnson
Language: eng
Format: epub
Publisher: Potter/Ten Speed/Harmony/Rodale
Published: 2019-02-04T16:00:00+00:00

Give yourself one point for all A answers, two points for all B answers, three points for all C answers, four points for all D answers, and five points for all E answers.

For each question, create a sliding scale. If you received three B answers and two E answers for question 1, you would add 2 + 2 + 2 + 5 + 5 = 16 and then divide by 5, which would give you 3.2 or 32 percent.

This range is to give you an idea of how the average person perceives you. You can segment this survey by asking five coworkers or colleagues, five family members, and five friends. Then compare the results based on how the respondents know you.

Online

Researchers Wu Youyou and David Stillwell from the Department of Psychology at the University of Cambridge and Michal Kosinski from the Department of Computer Science at Stanford University released a study declaring that “computer-based personality judgments are more accurate than those made by humans.”15 The researchers found that computers can judge your personality traits better than friends, family, and partners can. Using a new algorithm, researchers can use your Facebook likes, posts, and engagement metrics and your Twitter posts and engagement metrics to draw personality inferences about you that are as accurate as your parents’ or partner’s perceptions—and sometimes more accurate.

For their study, the researchers had 86,220 volunteers on Facebook complete a personality test that included one hundred questions. The volunteers also provided access to their Facebook likes. The personality test was used to provide self-reported personality scores for what psychologists call the Big Five traits: openness, conscientiousness, extroversion, agreeableness, and neuroticism. Then they compared the results to the volunteers’ Facebook likes to create the algorithm that can form a perception of the person based on their online activity.

According to Stillwell, “The ability to judge personality is an essential component of social living—from day-to-day decisions to long-term plans such as whom to marry, trust, hire, or elect as president. The results of such data analysis can be very useful in aiding people when making decisions.”

Coauthor Youyou added, “Recruiters could better match candidates with jobs based on their personality; products and services could adjust their behavior to best match their users’ characters and changing moods. People may choose to augment their own intuitions and judgments with this kind of data analysis when making important life decisions such as choosing activities, career paths, or even romantic partners. Such data-driven decisions may well improve people’s lives.”

The good news? You can take the test (read on) and have your personality assessed online with the same tools used in the study.

The even-better news? If you know how you are being perceived both online and offline based on your likes, you can change the direction for your benefit. If you want that promotion or job opportunity, you can compare yourself to people who have those opportunities coming to them and adjust accordingly, just as you would tailor your résumé.

People may say that manipulating your personality online to achieve your goals is not an authentic approach.

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